Social media is a great tool to spread knowledge, facebook can serve as an example. All your friends see every statues update, and if the average member of Hornstein community has 300 facebook friends this means that at least 4,500 people see every statues update. The same goes with twitter.
Websites like http://bit.ly/ can assist in two ways, by shortening the blog URL address, and making it possible to use twitter. Second, this website contain the breakdown of how many people opened the link. Google analytics (www.google.com/analytics) also track the number of people that enter the blog.
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